There is no better reminder that it is the season of giving than seeing the Salvation Army collectors as you walk into the grocery store to purchase food you are fortunate enough to afford.
However, Busch’s Fresh Food Market did not stop at allowing a charitable church to collect patron’s change outside their doors. It took part in the 11th annual Forgotten Harvest’s Season of Sharing food drive and raised $60,136 for those who too often have to do without.
The story does not end at a simple cash donation. Along with its partners in the Season of Sharing – Miller’s Poultry, Dean’s Dairy, Gourmet International, KeHESolutionsand UNFI (United Natural Foods) – Busch’s has donated 424,000 meals. That is roughly the equivalent of $106,000. In addition, Busch’s in association with Millers Poultry are donating more 6,700 pounds of fresh chicken this holiday season.
For many families in Wayne, Oakland, and Macomb counties, as well as the 260 agency partners Forgotten Harvest delivers to, this will be the difference between happy or heartbreaking holidays.
“We are very thankful for Busch’s support over the years and especially during the holiday season,” says Kirk Mayes, CEO of Forgotten Harvest. “Our relationship with Busch’s is truly priceless, and provides us with more resources to fight hunger in metro Detroit.”
The donations from Busch’s are hardly a result of holiday guilt. It is a daily affair, as each morning, employees set aside food for donation that may not be “sale pretty,” but notorious none the less.
Each year, Busch’s provides approximately one million pounds of fresh food and dairy to Forgotten Harvest. This win-win prevents food waste and ensures meals for countless food insecure families around the Detroit area.
Lead photo: Kirk Mayes, Forgotten Harvest CEO, accepts a check from Doug Busch, owner of Busch’s markets