Shop Small this holiday season

Shop Small this holiday season

Detroit’s small businesses are continuing to re-invent themselves at a critical time – the holiday sales season.

Although COVID-related restrictions are altering many brick-and-mortar business operations, the city’s entrepreneurs are stepping up and offering consumers lots of holiday shopping options, many of them online.

That’s a good thing, according to retail experts at Deloitte, which, despite obstacles, projects modest holiday sales growth between 1 percent and 2 percent over last year.

Much of that spending will be done locally, according to google, which reports that 66 percent percent of holiday shoppers plan to shop local this year.

With Detroiters spending more time than ever online, that translates to new opportunities to be ‘discovered.’

Smaller, overlooked brands have the potential to even the playing field this holiday season, according to Criterio, which reports that 33 percent of US consumers discovered previously unknown small merchants as a result of elevated digital searches during COVID-19.

Favorites, like Detroit’s Sweet Potato Sensations (westside), have a natural edge. Who wouldn’t line up for their holiday favorites? Curbside pick-up, delivery, online orders and gift cards are available

Good Cakes & Bakes is prepared too, with plenty of its decadent layer-cakes, holiday cookies and pastries on hand. You can order online, pick your most convenient delivery options and even purchase gift cards.

Mexicantown Bakery, a cornerstone in Southwest Detroit, is celebrating its 25th anniversary this month. The popular bakery will have plenty of traditional cookies and baked goods on hand for holiday shoppers.

No one pivots like the House of Pure Vin (downtown), which quickly spooled up its popular Quarantine Cocktail series at the start of the pandemic. They provide plenty of other special services like bottle pick-up and online store support.

Check out other local eateries and specialty shops. Our editor’s favs include:


Detroit Chips

Detroit Soul,

Detroit Vegan Soul (online orders only)

Norma G’s Cuisine

Savannah Blue

The Kitchen by Cooking with Que

(We’d like to list them all, but we’re recovering from our comfort food coma at the moment)

These and other small businesses are counting on us to shop small this year. Let’s make sure that this holiday season is not their last.

Lead image: Good Cakes Co-owner April Anderson. Photo courtesy of Good Cakes 


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